The business
RenoV is a high-end home renovation brand serving London and the South East. Kitchen extensions, full refurbs, loft conversions for homeowners in the £50K–£200K project band.
The challenge
RenoV had the craftsmanship and the client list, but no system to win new work. Sales chased referrals. The website had no enquiry funnel. Paid campaigns had been run ad-hoc with generic creative and zero follow-up — £38 industry-average CPL on Meta, nothing coming back on the other side. In a London market full of “click-and-quote” commodity renovators, RenoV needed to look and behave like the premium choice.
What I did
- Premium-buyer targeting: Meta and Google Ads tailored to London homeowners searching for luxury renovations — not price shoppers.
- AI qualification funnel: Separated price-shoppers from premium buyers on the first touch, so the sales team only spoke to real prospects.
- Custom AI agent: Trained on RenoV’s services, portfolio, and pricing bands. Responds 24/7 via WhatsApp, live chat, and email — matching the tone of a high-end design studio.
- Dead-lead reactivation: Warm sequence re-engaged 800+ prospects RenoV had collected over two years. Twenty-one of them booked.
Results
- 60+ bookings from cold and warm traffic
- £9.85 CPL on Meta — down from the £38 London renovation average
- AI agent handled 78% of first-touch enquiries without human involvement
- 21 appointments reactivated from 800 historic leads sitting dormant
Why it worked
In London’s premium renovation market, the buyer decides in the first interaction whether you’re the design-partner or another “click-and-quote” tradesperson. Speed-of-response plus a qualification layer that mirrors a real design consultation is what moved RenoV’s CPL from £38 to under £10.
Want results like these for your UK business?
Book a £150 AI Marketing Strategy Session — 60 minutes, one call, no upsell pitch. If the maths doesn’t stack up for you, I’ll say so.
