How we generated £104,852 in revenue for a UK bespoke fitted furniture company in 9 months — from £9,579 of Meta ad spend.
The client
Just Wood Furniture — a UK bespoke fitted furniture company building high-end wardrobes, media walls, and full home fit-outs. Average project value: £8,000+.
The challenge
- No consistent lead pipeline — relying on word-of-mouth and Checkatrade
- Lead cost on Checkatrade was climbing, quality was dropping
- Founder didn’t have time to build their own marketing system
- No follow-up process — inquiries often went cold before anyone could call back
What we built
1. Meta ad campaign tailored to high-ticket furniture buyers
We didn’t target “anyone interested in furniture”. We targeted homeowners in the right postcode ranges with the right household income, who had shown intent signals on high-value home improvement content.
2. Landing page built around the project showroom
Instead of sending clicks to a generic form, we built a dedicated landing page showing real finished projects, with a simple "book a free design consultation" call-to-action.
3. Automated follow-up system
Every lead was contacted within 5 minutes by SMS, email, and WhatsApp. Non-responders got a 6-day nurture sequence. Survey appointments were booked directly into the calendar.
4. Monthly reporting and optimisation
We reviewed cost per lead, survey conversion rate, and close rate every month. Underperforming creatives were paused within 48 hours. Budget was always pushed to the best-performing angles.
The results — 9 months (July 2025 to March 2026)
| Metric | Result |
|---|---|
| Total leads generated | 230 |
| Cost per lead | £41.65 |
| In-home surveys booked | 70 |
| Lead-to-survey rate | 30% |
| Projects closed | 13 |
| Survey-to-close rate | 18.6% |
| Average project value | £8,065 |
| Total revenue generated | £104,852 |
| Total Meta ad spend | £9,579 |
| Total cost (ads + agency fee + other) | £23,079 |
| Return on ad spend | 10.9× |
| Overall return (including agency fee) | 4.54× |
What this means for your bespoke furniture business
A bespoke fitted furniture business doesn’t need thousands of leads. It needs the right leads — homeowners with the budget, the intent, and the timeline.
With around £1,000/month in ad spend plus our system, Just Wood Furniture turned £9,579 of ad spend into £104,852 of closed revenue in 9 months. That’s the real ROI most agencies can’t deliver because they don’t understand high-ticket buyer psychology.
Want similar results for your fitted furniture business?
Book a £150 Strategy Session with Attila. 60 minutes, one-on-one. You’ll walk away with a clear plan — whether we work together or not.
Not in this industry? I’ve delivered similar results for e-commerce brands, home services, tradespeople, and construction businesses. Book a £150 strategy session and I’ll tell you what’s realistic in your space — before you spend a penny.
