How we generated £77,642 in Shopify sales for a UK e-commerce brand — from 757 orders driven by Meta ads and a proper customer journey.
The client
Freebird Interiors (Trade Store) — a UK e-commerce brand selling 3D assembly squares and modular cabinet-making bundles to tradespeople and DIY customers. Average order value: £88.20.
The challenge
- Launching from zero — no brand recognition, no email list, no existing traffic
- Product was new and needed customer education
- Competing against large DIY retailers with much bigger ad budgets
What we built
1. Bundle-first product strategy
Instead of selling single units, we built the funnel around bundles — ‘The Joiner’, ‘The Cabinetmaker’, ‘The Team Player’. Higher average order value, cleaner decision for the customer, better unit economics for the brand.
2. Cold-traffic Meta ads with product demos
Short video ads showing the product being used on real jobs. No slick studio production — just tradespeople showing the result. Trust over polish.
3. Full Shopify funnel optimisation
Landing pages, product pages, cart abandonment, post-purchase upsells — every step tuned for conversion. 1.95% conversion rate in a segment where 1–1.5% is average.
The results — Jun 2025 to Apr 2026
| Metric | Result |
|---|---|
| Gross sales | £75,978 |
| Total sales (including shipping) | £77,642 |
| Orders fulfilled | 757 |
| Sessions | 32,818 |
| Conversion rate | 1.95% |
| Average order value | £88.20 |
| Returning customer rate | 3.11% |
| Top bundle (The Joiner) — revenue | £26,200 |
| Top 4 bundles combined revenue | £67,800 |
What this means for e-commerce brands
You don’t need a massive brand to win in e-commerce. You need the right product, the right bundles, and ads that sell the outcome — not the features. 1.95% conversion in a cold-traffic segment isn’t luck. It’s a system.
Want the same for your e-commerce brand?
Book a £150 Strategy Session. I’ll review your store, your ads, and your funnel.
Not in this industry? I’ve delivered similar results for e-commerce brands, home services, tradespeople, and construction businesses. Book a £150 strategy session and I’ll tell you what’s realistic in your space — before you spend a penny.
