The business
Cozee Properties is a traditional UK real estate agency focused on residential sales and lettings. Landlord instructions on the lettings side, vendor instructions on the sales side.
The challenge
Cozee’s growth had relied almost entirely on referrals plus an ageing stream of international leads from China that was shrinking year on year. In a market where Purplebricks-style agents dominate paid search and Rightmove owns the listings side, they needed a channel they could actually own — one that made them visible to UK landlords directly. They had no predictable client acquisition system and no way to measure ROI on anything they spent.
What I did
- Meta Ads positioning: Rather than competing on price or coverage like most agents, we positioned Cozee as a premium, tech-forward alternative — valuation-first, landlord-focused creative.
- UK landlord targeting: Meta audiences built around property ownership signals and geography, cut entirely to the UK.
- CRM rebuild: Replaced the spreadsheet with a proper CRM that captures every enquiry, tags by service line (sales vs lettings), and routes it to the right negotiator.
- AI instant-response: Automated qualification that books a valuation or appointment the same day — critical in a market where the first agent to reply often wins the instruction.
- Brand positioning work: Refined how Cozee shows up visually across digital — messaging that makes them sound like a 2026 agency, not a 2015 one.
Results (first 3 weeks)
- 17+ exclusive landlord enquiries, each aligned to their ICP
- Zero referral dependence for the first time — ads driving the pipeline
- CRM live with automated qualification and appointment booking
- Long-term acquisition infrastructure built — not a one-off campaign
Why it worked
Traditional sales-and-lettings agencies sit in a squeeze: Rightmove and Zoopla take the top of the funnel, the online agents take the low-cost end, and the referrals dry up. The way out is owning a direct landlord acquisition channel — Meta, targeted, instant-response, backed by a CRM that doesn’t drop leads. Three weeks in, Cozee stopped guessing where their next instruction was coming from.
Want results like these for your UK business?
Book a £150 AI Marketing Strategy Session — 60 minutes, one call, no upsell pitch. If the maths doesn’t stack up for you, I’ll say so.
