Best Social Media Scheduling Tools for Real Estate in 2025

Estimated reading time: 7 minutes

Key Takeaways

• • Social media scheduling tools are essential for real estate professionals to maintain a consistent online presence.

• • They help in time management, allowing agents to focus on client interactions without neglecting social media.

• • Top tools like Hootsuite, Statusbrew, and Metricool offer features tailored for real estate marketing.

• • Using these tools enhances audience engagement by posting during peak times.

• Strategic planning and content organization become more manageable, leading to effective marketing campaigns.

In today’s digital age, social media has become an essential component of real estate marketing. The industry has undergone a significant digital transformation, with social media playing a pivotal role in marketing properties, building client relationships, and establishing professional credibility. For real estate professionals, a strong social media presence helps reach wider audiences, showcase properties effectively, and engage with potential buyers and sellers. For a deeper understanding of how social media fits into overall digital marketing strategies, you can refer to our comprehensive guide.

However, busy real estate agents face numerous challenges in managing showings, client meetings, and paperwork while maintaining a consistent social media presence. This is where the best social media scheduling tools for real estate come into play. These invaluable assets allow agents to plan and automate social media posts, maintaining consistency without the need for real-time posting.

In this comprehensive guide, we’ll explore the best social media scheduling tools for real estate professionals in 2025 to optimize your marketing performance and streamline your social media efforts.

Why Social Media Scheduling is Essential for Realtors

Social media scheduling tools are platforms that allow users to plan, create, and schedule posts across various social media channels in advance. For real estate professionals, these tools offer numerous benefits that directly impact business success.

Time Management and Consistency in Posting

Social media scheduling tools allow real estate professionals to maintain a consistent online presence without having to post in real-time. This consistency is vital for building brand awareness and staying top-of-mind with potential clients.

When you pre-schedule your content, you can:

• • Maintain regular posting even during busy periods with showings and closings

• • Build stronger brand recognition through consistent messaging

• • Create content in batches when inspiration strikes, rather than rushing to post daily

• Keep your social profiles active even when you’re on vacation or with clients

For more social media content ideas tailored specifically for real estate, check out our previous blog post.

Enhancing Audience Engagement and Reach

With scheduling tools, realtors can post during peak engagement times, even when occupied with clients. Most platforms offer data on when your specific audience is most active, allowing you to maximize visibility and interaction with your content.

You can:

• • Schedule posts for evenings or weekends when homebuyers are most active online

• • Post listing announcements across multiple platforms simultaneously

• • Maintain presence in different time zones if you work with relocating clients

• Automatically share open house announcements at strategic times

Integrating strategies from our Facebook Ads for Real Estate Agents guide can further enhance your audience engagement.

Facilitating Strategic Planning and Content Organization

Effective scheduling tools enable agents to plan content around property listings, open houses, and market updates. You can organize and categorize content for easier management of marketing campaigns, creating a balanced content calendar that includes:

• • New listing announcements

• • Virtual tour shares

• • Market updates and trends

• • Client testimonials

• • Neighborhood highlights

• Educational content about the buying/selling process

For more ideas on organizing your content strategy, refer to our Social Media Content Ideas for Real Estate guide.

For the social media analyzer and property marketing professional, these scheduling solutions offer powerful social media analytics for real estate agents, helping to refine strategy and increase effectiveness.

Top Social Media Scheduling Tools for Real Estate

Let’s explore the specific tools that optimize social media marketing performance for real estate professionals.

1. Hootsuite

Hootsuite stands out as a comprehensive social media scheduler, manager, and analytics dashboard specifically designed to boost productivity. Real estate professionals can use Hootsuite to schedule posts across multiple platforms, monitor traffic, and review engagement metrics all in one place.

Key Features:

• • Comprehensive social media management dashboard – Manage multiple social media accounts from a single platform, ideal for realtors handling both personal and business profiles

• • Multi-channel scheduling capabilities – Schedule posts on Facebook, Twitter, Instagram, LinkedIn, and more from one interface

• • Built-in post design functionality – Create and edit posts within the platform using various tools

• Detailed analytics reporting – Access insights on engagement, reach, and audience demographics to refine your property marketing strategy

Pricing:

Starting at $99/month

Pros:

• • Robust features covering scheduling, analytics, and engagement

• • Ideal for agents needing a comprehensive tool for managing multiple platforms

• Excellent for team collaboration and content approval workflows

Cons:

• • Higher pricing may not suit solo agents or small teams

• Steeper learning curve due to extensive features

Example Use Cases:

• • Scheduling posts for new property listings and open houses

• • Monitoring and responding to comments and messages directly

• Tracking engagement metrics to determine which property types generate the most interest

2. Hootsuite Alternatives for Realtors

While Hootsuite is powerful, it may not fit every realtor’s budget or specific feature needs. Here are some excellent alternatives tailored for real estate professionals.

a. Statusbrew

Statusbrew offers an excellent solution for real estate teams managing multiple social media accounts. It streamlines content planning, audience engagement, and performance tracking.

Key Features:

• • Isolated Workspaces – Manage multiple clients or projects without data overlap, perfect for team leaders managing different agents’ accounts

• • Content Categorization – Organize content by campaign, event, or post type, making it easy to sort between listings, market updates, and educational content

• • Unified Inbox – Engage with audiences across all channels from one place, ensuring no lead goes unanswered

• • AI Automations for Comment Management – Efficiently manage comments with AI assistance, prioritizing potential buyer inquiries

• Internal Content Review Process – Streamline team collaboration and approval workflows

Pros:

• • Excellent for teams and agencies handling multiple properties or regions

• • Advanced collaboration and organization features

• Strong focus on engagement management

Cons:

• • May be more than needed for solo agents

• Pricing may be higher for full feature access

Ideal for:

• • Real estate agencies with multiple agents managing separate clients or regions

• Teams looking to maintain brand consistency across different properties

b. Metricool

Metricool is a versatile tool for real estate marketing professionals, offering robust features beyond scheduling. It’s used by over a million brands and marketing professionals and supports platforms including TikTok and Twitch.

Key Features:

• • Drag-and-Drop Planner Tool – Easily plan and rearrange scheduled posts for property listings and open houses

• • Best-Time-to-Post Overlay – Optimize posting times directly on the content calendar based on your audience’s activity

• • Batch Scheduling Capabilities – Upload and schedule multiple posts at once, perfect for new development launches

• • AI Caption Writer – Generate captions using AI to save time when creating multiple listing posts

• • Competitor Research Functionality – Analyze competitors’ performance and strategies to position your properties better

• • Link Shortener and Media Bank – Manage links and store media assets for property marketing

• Analytics and Reporting Tools – Access detailed insights on performance to refine your real estate marketing strategy

Pricing:

• • Free plan available

• Paid plans starting from $22/month (discounts with annual payments)

Pros:

• • Affordable, especially for solo agents or small teams

• • Comprehensive features, including analytics and competitor research

• Excellent visual planning tools for marketing campaigns

Cons:

• May lack some advanced team collaboration features compared to Statusbrew

Ideal for:

• • Solo agents or small teams seeking a powerful, cost-effective tool

• Realtors who want to optimize posting times based on audience data

c. SocialBee

SocialBee has been recognized as a top recommendation for social media scheduling in 2025, with powerful content curation and publishing features.

Key Features:

• • Content Categories – Organize posts for a balanced content mix between listings, testimonials, and educational content

• • Recycling Evergreen Content – Automatically repost evergreen content like neighborhood guides or buying tips

• • Audience Targeting – Tailor posts to specific audience segments, such as first-time buyers or luxury property seekers

• Team Collaboration Tools – Collaborate on content creation and approval

Pros:

• • Ideal for automating content recycling to maintain consistent presence

• • Maintains consistent posting schedules even during busy periods

• Category-based posting ensures balanced content strategy

Cons:

• May have less advanced analytics features compared to Metricool or Hootsuite

d. Buffer

Buffer is a user-friendly tool known for simplicity and efficiency, making it suitable for real estate professionals looking to schedule posts and analyze results without complexity.

For additional social media strategies and content ideas, visit our Social Media Content Ideas for Real Estate guide.

Conclusion

Selecting the right social media scheduling tool is crucial for real estate professionals aiming to enhance their online presence, engage with potential clients, and streamline their marketing efforts in 2025. By leveraging these tools, realtors can maintain a consistent and strategic social media presence, ultimately driving more leads and sales.

For more insights on integrating advanced technologies like AI Agents into your real estate business, explore our related articles.

Frequently Asked Questions

What are the benefits of using social media scheduling tools for real estate agents?

Social media scheduling tools help real estate agents maintain consistency in posting, save time by batching content creation, reach audiences at optimal times, and organize marketing campaigns effectively. They enable agents to focus more on client interactions while keeping their social media presence active.

Which social media platforms are most effective for real estate marketing?

Platforms like Facebook, Instagram, LinkedIn, and Twitter are highly effective for real estate marketing. Facebook and Instagram are great for showcasing property visuals, while LinkedIn helps in professional networking. Choosing the right platform depends on your target audience and marketing strategy.

How can I improve audience engagement on my real estate social media profiles?

Improving engagement involves posting high-quality content regularly, using interactive elements like polls and Q&A sessions, responding promptly to comments and messages, and posting during peak times when your audience is most active. Utilizing scheduling tools can help in planning and executing these strategies effectively.

Are there free social media scheduling tools available for realtors?

Yes, tools like Buffer and Metricool offer free plans with basic scheduling features. These can be suitable for realtors starting out or those with a limited budget. However, premium plans provide more advanced features like analytics, multiple account management, and team collaboration.

How do social media scheduling tools integrate with real estate CRM systems?

Some social media scheduling tools offer integrations with CRM systems, allowing for seamless data flow between platforms. This integration helps in tracking lead interactions, automating follow-ups, and personalizing communication based on social media engagement.