How we generated 954 qualified leads at £8.00 cost per lead — driving over £100,000 in revenue for a UK bespoke wardrobe and kitchen company. Industry-average CPL in this niche: £50–£120.
The client
BestFitted Wardrobe — a UK bespoke fitted wardrobe and kitchen company. Average project value: tens of thousands of pounds per fit-out.
The challenge
- The bespoke furniture market is crowded — IKEA and big-box retailers dominate the top of search
- Paid ads in this niche typically cost £50–£120 per lead and most leads aren’t qualified
- The client needed qualified homeowners ready to spend five figures — not tyre-kickers
What we built
1. Precision audience targeting
We layered multiple signals: postcode-level income, homeowner status, recent renovation interest, and competitor engagement. No broad “furniture interest” targeting — that’s what makes everyone else’s ads expensive.
2. Creative that filters, not just attracts
We led ads with price ranges, design quality, and project timelines — so people who weren’t ready to spend filtered themselves out. This drove cost per lead down, not up.
3. Lead form with qualifying questions
Not a basic contact form. Budget range, project type, timeline, postcode. Every lead that came through was already 70% qualified before the sales team called.
The results — ongoing since 2024
| Metric | Result |
|---|---|
| Total leads generated (single campaign) | 954 |
| Cost per lead | £8.00 |
| Total reach | 142,064 |
| Total impressions | 480,524 |
| Total link clicks | 6,014 |
| Click-through rate | 2.19% |
| Ad spend on this campaign | £7,630 |
| Industry average CPL (fitted furniture) | £50–£120 |
| Our CPL advantage vs. industry | 6–15× cheaper leads |
| Total revenue generated | Over £100,000+ |
What this means for your fitted furniture business
You don’t need a huge ad budget to win in this niche. You need the right targeting, the right creative, and a system that filters serious buyers from browsers.
We got leads at £8.00 each in a market where £50–£120 is normal. That’s what happens when you stop running generic ads and start running ads built for your specific buyer.
Want to know if we can do the same for your business?
Book a £150 Strategy Session. We’ll look at your offer, your market, and what’s realistic for you.
Not in this industry? I’ve delivered similar results for e-commerce brands, home services, tradespeople, and construction businesses. Book a £150 strategy session and I’ll tell you what’s realistic in your space — before you spend a penny.
