The business
Cloud Rooms is a UK HMO operator and rent-to-rent property business. They manage landlord relationships on one side and tenant bookings on the other — two pipelines, one system required.
The challenge
When we first started working together 18 months ago, Cloud Rooms had no predictable acquisition system. Landlord growth depended on word-of-mouth. Tenant sourcing depended entirely on third-party property portals — expensive, competitive, no data ownership, no follow-up. Sales conversations were scattered across inboxes. Prospects slipped through the cracks weekly.
What I did
- Meta Ads — landlord side: Targeted UK property owners with HMO-friendly creative. Exclusive landlord leads, not shared.
- Meta Ads — tenant side: Targeted high-intent renters in their operating cities with city-specific creative and room photography.
- CRM build-out: Centralised landlord and tenant pipelines into one system with stage tracking, automated reminders, and ownership-per-lead.
- AI follow-up: WhatsApp and email sequences that respond instantly, qualify the enquiry, and book straight into a calendar.
- Direct booking site: Built their own tenant booking platform so they stopped paying third-party listing fees and started owning the data.
Results (18 months)
- 400+ exclusive landlord leads at under £10 CPL
- 1,000+ exclusive tenant enquiries — none shared with other operators
- £150K+ in attributable revenue tied directly to the campaigns
- AI agents handling 80%+ of first-touch enquiries across WhatsApp and live chat
- Direct booking site live — replacing third-party platform dependence
Why it worked
Running Meta ads in isolation gets you leads. Running Meta ads plus an automated follow-up system that responds in minutes, books into a calendar, and feeds a CRM your team actually uses — that’s what turned Cloud Rooms from referral-dependent into a business with two predictable pipelines. Owning the booking platform on top means every pound spent on ads now compounds into their own data asset.
Want results like these for your UK business?
Book a £150 AI Marketing Strategy Session — 60 minutes, one call, no upsell pitch. If the maths doesn’t stack up for you, I’ll say so.
